Gain A Competitive Advantage!
The health & fitness market has an estimated value nearing 90 billion dollars annually. A market that size draws a lot of attention. It’s a great market for the consumer. Plenty of choices, especially when it comes to participating in or volunteering for events. For event organizers, navigating the market successfully can be a challenge. It is becoming increasingly difficult to retain participants and volunteers. Growth is nearly impossible.
As this market grows and consumer choices increase, event organizers and race management firms must recognize these undeniable truths.
- The market is increasingly competitive.
- Emerging technology has and will continue to play a role in the industry.
- Organizations that invest in & utilize advanced technology will have a competitive advantage.
- Participants & Volunteers expect a safe, well communicated and professionally managed event.
- The event that delivers a safe and enhanced experience will earn repeat & new participants and volunteers.
In today’s market, your event needs to standout. That is true whether your consumer is a competitive athlete, a weekend enthusiast, or is just interested in having fun. To standout, you must offer unique, advanced features and deliver a superior experience.